Four local authorities receive funds to boost recycling on-the-go near waterways
Four local authorities receive funds to uplift recycling on-the-go near waterways
Areas surrounding waterways in Bury, Derby, Adur & Worthing and Bristol will soon be ornate with colourful and eye-catching bins to help residents and visitors recycle when out and about. The news comes as environmental soft-heartedness Hubbub and Coca-Cola signify the winners of the In The Loop grant fund that launched in October to roll out public recycling points and uplift out of home recycling in four new areas.
The fund aims to help reduce litter and increase recycling by collecting increasingly glass, plastic bottles and cans and put these items when in the loop to be recycled.
The new #InTheLoop trials will involve the roll out of bright, colourful and eye-catching bins, targeted messaging and local partnerships to encourage positive behaviour change, with a particular focus on reducing the level of rubbish reaching destinations downstream of the waterways where the campaigns are taking place.
The winning projects have been chosen as they offer the opportunity to test and learn from positive interventions in a range of variegated waterways, wideness various parts of the UK. They are:
- Bury Council, who will install bins in Burrs Country Park, particularly withal the River Irwell. The trial will involve volunteers from Burrs County Park to promote recycling and reduce litter.
- Derby Municipality Council, who will situate bins withal the River Derwent in the heart of the municipality and nearby untried spaces including Darley Park and the River Gardens. This will be supported by local polity groups such as the Midland Canoe Club and the Friends of Derby Riverside Gardens
- Adur & Worthing Councils, who will roll out bins withal the seafront in Goring and Worthing, Shoreham Beach, Lancing Beach Untried and Widewater Lagoon as well as work with polity partners, the Coastal Office and West Sussex County Council to promote the improvements and monitor impact.
- Bristol Municipality Council, with Bristol Waste Company, who will create a highly visible trail of on-the-go recycling bins that lead from Castle Park, withal the water’s edge, through the heart of the municipality and virtually the Harbourside. The partners will work with local stakeholders to launch and promote the initiative.
The four winning projects will launch this summer, pursuit in the steps of other trials part of #InTheLoop, the UK’s biggest collaborative tideway to uplift recycling on-the-go, which was first trialled in Leeds in 2018, followed by similar trials in Swansea, Edinburgh, Dublin, Wimbledon, Telford and Lambeth. Combined, these projects saw over 2.5 million plastic and glass bottles and cans collected and recycled.
Learnings will contribute with renewed insight to the #InTheLoop toolkit, an in-depth guide on how to roll out successful campaigns, to goody other interested local authorities and organisations who can wangle the learnings and downloadable resources for free.
Beau Zilesnick, Project Lead at Hubbub, said: “We were highly impressed with the quality of the winning applications. These projects were selected for their would-be plans to modernize recycling rates and reduce litter ending up in our waterways in a range of variegated settings wideness the UK from a municipality harbour in Bristol, to rented tourist destinations like Worthing Seafront and rivers running through popular parks in Derby and Bury. This will indulge #InTheLoop to build upon its legacy of introducing constructive recycling on-the-go in parks, towns and cities wideness the UK and Ireland.”
Aaron Patel, Head of Public Affairs at Coca-Cola GB said: “The Coca-Cola Foundation is delighted to be part of the programme to showcase those who are most single-minded to helping people recycle. We all want a cleaner environment and supporting local initiatives to help encourage recycling and modernize recycling rates is one small step towards a increasingly sustainable future. We believe that, by working together, we can make a real difference in tackling waste.”
For increasingly information on In The Loop, and to view the toolkit, including downloadable assets, visit www.intheloop.org.uk.