Read our Interview with the Corporate Venture Capital Team at Avery Dennison & Apply for AD Stretch Today!

Avery Dennison is launching Cohort 03, a program expansion that incorporates new challenges and a global reach to the rapidly maturing AD Stretch accelerator. Cohort 03 focuses on three rencontre areas: the minutiae of next-generation energy storage materials, maximizing consumer experiences, and improving sustainability. The program welcomes startups from wideness the globe to interreact in tackling tangible merchantry issues.

AD Stretch is a pilot-based smatter program for startups with proven sales and go-to-market experience, the worthiness to innovate, and the vitality to engage with Fortune 500 visitor Avery Dennison. The smatter aims to unite the financial, R&D, and vast technical resources of Avery Dennison with startups to create impactful solutions.

Hear from Melissa Tse and Lemuel Lim of the Corporate Venture Wanted team at Avery Dennison

We spoke to Melissa Tse, Head of Venture Investments at Avery Dennison, and Lemuel Lim, Venture Associate, Venture Investments at Avery Dennison, well-nigh AD Stretch Cohort 03. Read well-nigh the workings of the AD Stretch smatter and explore how you will interreact with the Corporate Venture Wanted team to grow your business.

Melissa Tse, Head of Venture Investments, Avery Dennison

Lemuel Lim, Venture Associate, Avery Dennison

With the using submission for AD Stretch latter on 17th November, can you introduce Avery Dennison’s Corporate Venture Wanted team and its role within the organization?

The Corporate Venture Wanted team engages with startups, investors, corporations, and other ecosystem partners to interreact on opportunities where a Fortune 500 visitor leverages its scale and capabilities to slide novel innovation that addresses global hair-trigger needs.

Through partnerships and investments, the team is focused on cultivating strategic relationships that remoter our enterprise-wide goals, many of which are in focus for this third cohort of AD Stretch.

How will the Corporate Venture Wanted team interreact with and momentum value for AD Stretch program participants in the upcoming third cohort?

Given the unique role we play in promoting symbiotic innovation among parties externally in the ecosystem and internally within the enterprise, the Ventures team provides insights into disruptive trends in the market and the sentiments of other corporates, investors, and startups.

With that information, startups can make as informed of a visualization as possible while considering their growth trajectory. As these program participants consider their next growth phase and raise outside capital, we are a ready resource to guide them in those fundraising processes.

With collaboration wideness innovation functions such as AD Stretch and Ventures, Avery Dennison supports program participants throughout the multiple stages of their lifecycle.

With three unshared themes, spanning energy storage materials, consumer experiences, and sustainable packaging, why is AD focusing on these diverse challenges?

Today, Avery Dennison has grown to be a global visitor that has ripened products and technologies that people interact with on a daily basis. But innovation is well-nigh addressing tomorrow’s ever-evolving needs.

Material science is in our DNA, and as global energy needs wilt increasingly complex, and as safety and sustainability are valued as much as performance, we are uniquely positioned to promote those value propositions with our technologies and scale.

As our everyday lives wilt increasingly increasingly digital, we have enabling technologies to underpass the physical and digital worlds. We can create not just products, but unfluctuating products. And by doing so, the data we collect can influence how we optimize our supply chains, how we promote sustainability, and how we empower brands to provide increasingly personalized experiences for consumers.

Can you elaborate on a typical day during the Pilot Phase of the AD Stretch accelerator?

Our pilots in AD Stretch are truly diverse in terms of how we interreact with startups. For some companies, we support R&D and slide the product minutiae process. For other companies, we enable product testing and commercialization with our customers and other ecosystem partners.

We focus on what will be most valuable for each startup in AD Stretch and icon out the right structure and framework to execute on that vision.

Would you like to share with potential applicants any fond memories from previous cohorts of AD Stretch?

One of the highlights for me (Melissa Tse) with the AD Stretch program involves one of our recent pilots with Moree.

Moree was a visitor in our second cohort that ripened a reusable packaging solution to replace single-use plastic tons and films. We were worldly-wise to introduce Moree to one of the companies in our venture wanted portfolio, The Modern Milkman, which delivers sublet fresh groceries in sustainable packaging to consumers.

Together, The Modern Milkman, Moree, and Avery Dennison were worldly-wise to test and pilot Moree’s solution with The Modern Milkman’s customers. Finding highly strategic opportunities like this is unchangingly so great, expressly when everyone at the table is passionate well-nigh working and collaborating together! (see Moree’s specimen study below)

Do you have a personal message to share with innovative companies who are thinking of applying?

I’ve (Lemuel Lim) sat wideness from and worked slantingly entrepreneurs my unshortened career, and I am incredibly grateful to play my small role in promoting innovation within the ecosystem.

Supporting AD Stretch has been a highlight of my time with Avery Dennison, and it’s due, in large part, to the wondrous entrepreneurs we interact with, and the possibilities that we explore together. While I revere the Avery Dennison of today, I moreover recognize that we were once a startup as well. As we squint when on our roots, our unobtrusive whence in 1935 was specified with one unexceptionable idea. Fortunately for us, Stan Avery’s idea stuck (no pun intended!).

With AD Stretch, we are channeling our history and supporting entrepreneurs in their own unobtrusive beginnings, taking a unexceptionable idea and making it something more. With that same spirit in this third cohort of AD Stretch, we are towers wondrous solutions with lasting impact, and we would love for you to be a part of it.

Key Deadlines & Program Timeline

The using deadline is approaching! Hurry, submit your using by November 17, 2023!

• Startup Selection: January 2024
• Pilot Phase: January – August 2024
• Demo Day: September 2024

Why Join AD Stretch Cohort 3?

AD Stretch partners with entrepreneurs in many ways, including minority probity investments, joint minutiae agreements, non-recurring engineering projects, reseller relationships, and other forms of strategic technical and commercial partnerships. Discover all the benefits of joining the program:

• Pilot Funding: a unique opportunity to experiment with a paid pilot project.
• Rapid Growth: expand your consumer wiring and scale up with a globally recognized leader.
• Material Science Mastery: leverage Avery Dennison’s vast wits in material science leadership to revolutionize your products and solutions.
• Global Network: wangle a unique network of industry experts and mentors who can turn your startup into a global phenomenon.
• Demo Day: showcase your progress to industry partners, investors, and media in the highly predictable AD Stretch Demo Days.

Further, AD Stretch does not take equity. The pilots will be funded as per the try-on between you and your program lead. The program will provide you with networks, support, and guidance, and AD Stretch will make introductions to help with your funding and scaling goals.

AD Stretch Boasts a Strong Track Record

In just 18 months, the AD Stretch smatter program has grown from launch mode to a thriving program that fielded over 500 applications from over 35 countries and created pilot programs for 14 startup businesses. Read increasingly well-nigh two pilot examples from previous AD Stretch cohorts:

Cellr unlocks the potential for consumer engagement

Cellr develops a cutting-edge consumer engagement platform. By leveraging digital ID technologies from Avery Dennison, trademark owners are now empowered with a user-friendly solution to hoist their strategies and connect with consumers. The consumer engagement tool reimagines wangle to unfluctuating and updatable packaging, personalized interactions, and data-driven insights for smarter strategic decision-making.

Moree helps supplies brands ditch single-use packaging

Through its reusable packaging system, Moree offers flatpack packaging to brands on a pay-per-use understructure and easy returns. It utilizes digital rewards for its customers to enable the reuse model. The startup makes it easy for supplies companies to switch to reusable packaging with its innovative Reusable Packaging as a Service. Moree moreover tracks inventory, orders, and environmental savings through its platform. Together with Avery Dennison, Moree will help brands take a big step towards zero waste while encouraging increasingly sustainable lifestyles.

Ready to join AD Stretch and unleash the potential of your innovative business?

Click here to wield & hurry! Applications tropical on November 17, 2023!

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